A week or so gone by since I last wrote. The reasons being, lots of project work and lots more of project work. Unaccountable hours spent on the chair, staring at the screen, coordinating the motion of the hand that holds the mouse with the eye-movement. The mind rattling off ideas, the gut discarding many while the limbs are still working with those ideas that were filtered through all tests of logic and intuition.
I have come to realize that the field I am in requires a lot of intuition. Recently we studied the methodology of de-layering an advertisement. There are a number of steps that go into doing so. But then again, behind each of the methodically theorized steps, there lies an element of intuition. Like, if we are to judge the objective of the ad, there is no way that a judgment made by two individuals will concur. This is where the intuition kicks in. Paradoxically; the intuition only works when you have enough experience in stripping ads down to its element and getting it right. Conclusion being, you might not get the damn thing right for the first few hundred ads, but you will get there. Or so I would love to believe.
Anyway, back to project updates… there is a film marketing project which I am not allowed to talk about (G14 classified!) since the film is in its making and we are to design the marketing plan for it. That’s about all the information I can dispense. Then there is an assignment where we have to work on consumer insights using certain techniques called laddering and collage (and no, I’m in no mood to explain its working. If interested, call me.) Another kick ass project is to make a power point presentation about any subject. This is obviously for the power point training sessions we’ve had over the past six weeks. It has finally come to an end and what comes now is even better… animation. How cool is that?! So, the presentation topic I have chosen is, very narcissistically (pronounce that correctly in one go and I shall bow down and pray for thy tongue), ME! Trying to make an innovative kind of a resume. Let us see how it works.
Oh, I almost forgot, this weekend the class is going to Kune, a hillock between Khandala and Lonavala. It’s a ‘self-actualization experience’ trip, but haha, we know better now, don’t we? So definitely looking forward to that one. I have half-a-mind to go to my place in Khandala, ‘while we are at it’.
Went to Tavern this Sunday. Van, Ankit and I. It was quite obvious we were missing Mickey but more so, Muffi, our regular buddy at Tavern. He now resides in the land of opportunities… the States. This chap would not spend a moment without howling at the lead guitarist of Queen and head banging at a U2 track. Right hand holding the butt of a dying cigarette, left hand high above his furiously nodding head, his index and pinky stretched to the extent of breaking the skin in between them. Man, Tavern felt empty. Just while we were discussing this, Van’s cell goes off and there is Muffi at the other end! What can I say? It was a surprise for a second but somehow, it faded into the obvious. It always happened with Mickey and me. He would call to rescue me from the tightest situations and depressed evenings by just landing up at wherever I am and calling me and saying… ‘Come down man, I’m outside your gate…” Always! He always would be there when I wanted to get out. Sigh!
Work beckons and I shall answer the call. Have some presentations to make this week and wind up before we set out of the city. Cheersh! :)
I have come to realize that the field I am in requires a lot of intuition. Recently we studied the methodology of de-layering an advertisement. There are a number of steps that go into doing so. But then again, behind each of the methodically theorized steps, there lies an element of intuition. Like, if we are to judge the objective of the ad, there is no way that a judgment made by two individuals will concur. This is where the intuition kicks in. Paradoxically; the intuition only works when you have enough experience in stripping ads down to its element and getting it right. Conclusion being, you might not get the damn thing right for the first few hundred ads, but you will get there. Or so I would love to believe.
Anyway, back to project updates… there is a film marketing project which I am not allowed to talk about (G14 classified!) since the film is in its making and we are to design the marketing plan for it. That’s about all the information I can dispense. Then there is an assignment where we have to work on consumer insights using certain techniques called laddering and collage (and no, I’m in no mood to explain its working. If interested, call me.) Another kick ass project is to make a power point presentation about any subject. This is obviously for the power point training sessions we’ve had over the past six weeks. It has finally come to an end and what comes now is even better… animation. How cool is that?! So, the presentation topic I have chosen is, very narcissistically (pronounce that correctly in one go and I shall bow down and pray for thy tongue), ME! Trying to make an innovative kind of a resume. Let us see how it works.
Oh, I almost forgot, this weekend the class is going to Kune, a hillock between Khandala and Lonavala. It’s a ‘self-actualization experience’ trip, but haha, we know better now, don’t we? So definitely looking forward to that one. I have half-a-mind to go to my place in Khandala, ‘while we are at it’.
Went to Tavern this Sunday. Van, Ankit and I. It was quite obvious we were missing Mickey but more so, Muffi, our regular buddy at Tavern. He now resides in the land of opportunities… the States. This chap would not spend a moment without howling at the lead guitarist of Queen and head banging at a U2 track. Right hand holding the butt of a dying cigarette, left hand high above his furiously nodding head, his index and pinky stretched to the extent of breaking the skin in between them. Man, Tavern felt empty. Just while we were discussing this, Van’s cell goes off and there is Muffi at the other end! What can I say? It was a surprise for a second but somehow, it faded into the obvious. It always happened with Mickey and me. He would call to rescue me from the tightest situations and depressed evenings by just landing up at wherever I am and calling me and saying… ‘Come down man, I’m outside your gate…” Always! He always would be there when I wanted to get out. Sigh!
Work beckons and I shall answer the call. Have some presentations to make this week and wind up before we set out of the city. Cheersh! :)